SKO FY'26 (2025)
Serving as Art Director and Lead designer, I lead creative efforts on SnapLogic's annual Sales Kickoff event (SKO) in Phoenix, Az where the Sales, Marketing and other organizations came together to celebrate wins and strategize for the year ahead.
Starting with the theme of "Be Epic!", i came up with a logo that incorporated our Corporate branding and the southwestern theme. Even though we are Bay Area based, we have employees from all over the world, that were coming to Arizona for the first time. Internally we billed the event as "coming together in the desert" so that played into the design choice of adding a cactus.
When designing the main logo lockup, i kept in mind end results such as signage, presentation decks and so on, and created a kit splitting up the key elements such as "Be Epic!", "SKO FY'26" and the Cactus into pieces that could be used throughout the event branding.
Mainstage
Presentation Decks
Scenic
Brands Extensions
