Home Page Takeover and Microsite Art Direction and Design for the CXLive Roadshow event presented by Lithium. In the last weeks leading up to our marquee customer event, we wanted to make a final push to drive registration and needed a quick targeted ad campaign deployed online and on social media. I went to our agency friends over at Kiterocket, and in a few days we came up with this "Don't Miss Out..." concept. We loved how the ads turned out and I took the the cityscape graphic and added a "travel by map" concept to the hero image of the microsite. We also used this art direction on a targeted home page takeover that was set for the week of the event.
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