One of the great advantages books have over their filmed versions is that the book is most always better. Playing up this common notion, a simple and effective advertising campaign emerges that would encourage reading, and raises awareness for the new Penguin Classics line. Using illustrations from each title screened back with eye-catching colors, virtually any title in the Penguin Classics line could be effectively advertised.

These posters would be aimed towards commuters and travelers who are always looking for a new book to read and would work best in subways, busses, airports etc