I redesigned the Penguin Classics line of books to be more accessible to a younger generation who's interest in reading is steadily declining. These are the books that I would have loved to have in high school english class. The physical books are fully illustrated and become an interesting object worth keeping, which speaks to sustainability. I also designed a very robust digital component geared towards education including, dedicated mini sites for each title, an ebook web app, ad campaigns and 30 second film like trailers.

During the process I collaborated with three illustrators who would create art for a classic novel of their choosing. I art directed them and managed 3 distinct projects that still shared the same system requirements.